As an entrepreneur, your brand’s visual identity is crucial to attracting clients and establishing yourself as an expert in your marketplace. Consistent brand photos help you tell your brand stories, build trust and credibility, and enhance your online presence, which is paramount in today’s digital age. But how often should you invest in brand photos? Brand photography frequency depends on your specific goals and business needs.

In this guide, I’ll explore the ideal frequency and provide insights to help you make an informed decision about investing in brand photos.

How Often is Right for You?

While there is no one-size-fits-all answer, here’s a general breakdown:

• Once a year: Ideal for most service-based businesses, such as coaches, wellness industry professionals, realtors, etc. A full brand session, such as my ESSENTIAL or ELEVATE Collections, can provide a wide range of images to be used throughout the entire year.

• Twice a year: Recommended for businesses with seasonal fluctuations, like boutiques, gyms, pilates, or yoga studios, or, even, event planners. A full session each semester can cover all seasons and upcoming events. Plus, you can take advantage of discounts offered by many brand photographers, myself included, for recurrent clients. 

• Quarterly: Perfect for e-commerce businesses, influencers, or those launching new products/services frequently. Consider a quarterly subscription with your favorite brand photographer. Building a relationship with them can lead to even more creative and efficient sessions. If you want to learn more about customized quarterly shoots with me, get in touch here.

Factors to Consider

1. Brand Goals

Understanding your brand goals is crucial for determining the frequency of your brand photoshoots. Ask yourself: “What is my main goal now? Am I aiming to build credibility, attract high-ticket clients, or launch new offerings?

• Building credibility: Investing in at least one full brand session can ensure you have cohesive and consistent images throughout all your marketing platforms, making you appear more professional and knowledgeable.
• Attracting high-ticket clients: Strategic Brand Images can help you elevate your brand and start connecting with your potential clients on a personal level, making you more relatable and likable. Consider scheduling one or two full brand sessions per year, including lifestyle images and a variety of locations, to ensure a consistent and engaging online presence.
• Launching new offerings: To entice customers and create excitement around new products or services, consider a Luxe Brand Mini Session. This is a great way to update your visuals and showcase your latest offerings.

2. Marketing Strategy

Your marketing strategy also plays a vital role in determining how often you need a brand photoshoot. A library of professional brand photos can simplify your marketing efforts.

Having a variety of photos at your disposal makes it easier to create engaging content for various platforms and campaigns.

• Consider your content needs: Platforms like Social Media and Email Marketing require a steady stream of visuals. You may need more frequent photoshoots if you’re actively posting on these platforms.
• For less content-heavy platforms like YouTube, podcasts, and print materials, a yearly photoshoot might suffice. However, having a variety of images can still be beneficial for creating a cohesive brand experience.
• Website updates: A visually appealing website is crucial for capturing attention and conveying your brand message effectively. Regularly updating your website with fresh visuals ensures it stays current, informative, and engaging for visitors. If you’re building or rebuilding your website, at least one full brand session is essential to create a consistent visual experience.

3. Understanding Your Budget

Brand photoshoots are an investment in your business. While there may be an initial cost, the benefits can far outweigh the expense. High-quality visuals can help you attract more clients, increase your revenue, and build trust and credibility. Besides, brand photography expenses are tax-deductible (I love this)!

But…before making a decision, it’s important to assess your current budget. Once you have a clear understanding of your financial resources, you can explore your options:

• Full Brand Session:  Choose from a half-day or 2/3 hour session annually or a quarterly subscription if you need more content, both offering a variety of strategic and cohesive images to elevate your brand and boost your confidence. It’s more than a photoshoot; it’s an empowering experience that can help you move forward with your year’s business goals.

• Luxe Brand Mini Session: If you’re not ready to invest in a full brand photoshoot (we all know the juggling act that entrepreneurs face), a budget-friendly option for those seeking high-quality brand images to start showing up as the face of their businesses is a Mini Session. Perfect for updating your website and social media with essential visuals. Heads-up: My once-a-year Luxe Brand Mini Sessions are coming soon in October/2024. The waitlist is already open!

Bonus Tip: Don’t hesitate to ask your brand photographer about payment plans. All of my full-brand sessions offer payment plan options to accommodate your budget.

Investing in brand photography is an investment in your business’s success. By creating a strong visual identity, you’re positioning yourself as a credible expert and attracting your ideal clients. Get in touch and let’s chat about your specific needs and goals. I’ll be happy to help you determine the best brand photography experience to fit your business and budget.

Xo,

Geise