If you’re an entrepreneur, a creative, or a small business owner in Sacramento, choosing the right networking events can truly make your business grow and thrive.

As a brand photographer, I spend a lot of time photographing women in business—helping them show up as the face of their brands with confidence and strategy. So naturally, being in these rooms just makes sense for me. These are the spaces where I not only connect with like-minded entrepreneurs but also get to observe and document the authentic spirit that fuels their brands.

Lately, I’ve had the joy of teaming up with Powered by Women – Women of Sacramento, photographing their vibrant events and capturing the incredible energy that sparks when like-minded women come together. These rooms are filled with heart, ambition, and authentic connection—with real conversations that go far beyond the usual “So, what do you do?”

These experiences have reminded me how important it is—not just to network—but to be in the right room.

How to Choose the Right Networking Events for You

1. Go where your people are

If you serve women in business, don’t waste time in rooms where you have to constantly explain what you do. Show up where your ideal audience naturally gathers.

Events like Powered by Women in Sacramento are a goldmine—not just for connection, but for community. You don’t have to over-explain what you do. You just get to connect.

2. Feel the vibe

Networking should never feel like forced small talk. You want to be in rooms where people are open, collaborative, and genuinely cheering each other on. When you feel safe and supported, you shine—and so does your brand.

The right room should feel like a space where you can be fully you. Where you’re not just pitching your business, but actually connecting with people who get it.

3. Think long-term brand building

You’re not just swapping business cards—you’re nurturing a brand. And the people you surround yourself with? They become part of that story. Be intentional.

And don’t let the magic stop when the event ends.

If you connected with someone during the event—whether it’s someone you admire, someone you vibe with, or someone whose business aligns with yours—don’t be afraid to follow up and invite them for coffee or a casual chat. That’s where the real connection happens.

Some of my best friendships and client relationships have started this way—with a conversation that moved beyond the room. Maybe they won’t become a client (and that’s okay!), but you never know what kind of connection you might be planting: a referral, a future collaboration, or simply a supportive biz buddy who gets it.

It’s not about walking out of the room with a sale—it’s about walking out with people who belong in your world.

So, where are you showing up?

If you’re building a brand, you’re not just marketing a business—you’re building relationships. The rooms you choose to walk into matter. The energy in those rooms matters. And most of all—the stories shared in those rooms shape who we are as business owners.

So tell me—what are your favorite networking events? Where have you felt truly connected, inspired, and supported?

And if you ever want to grab a virtual (or in-person) coffee with me, I’d love to hear your brand story. I believe that every woman in business carries a powerful message, and I’m here for all of it—the pivots, the passion, the messy middle, and the big wins. Let’s chat, connect, and keep telling stories that matter!

XoXo,

Geise